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How it works

See why shoppers don't buy.
Then ship the fix that works.

eLLMo sends 10 to 50 simulated buyers, built from real buyer data and matched to your customers, through your product page. In 15 minutes you see where they hesitate, in their own words, ranked by how many hit each problem. Then eLLMo tests the fix on live traffic and ships the winner to your theme.

to your first findings
15 min
simulated buyers per run, matched to your customers
10 to 50
quality checks on every finding
4
ad spend to find the problems
$0
See why they don't buy

Simulated buyers shop your real page and tell you where they stop.

A heatmap shows where people stopped. eLLMo tells you why, in the buyer's own words, and counts how many buyers hit each problem.

  1. 01

    A panel that looks like your customers

    eLLMo studies your brand, your product and your competitors. Then it builds 10 to 50 simulated buyers from real buyer data and checks the panel against your own customers before it runs.

    Matched to the people who buy from you
  2. 02

    Each buyer has habits

    Every simulated buyer has a level of patience, price sensitivity and research depth. A careful researcher reads the reviews. A deal hunter goes straight to shipping. That is why they stop in different places.

    Patience, price sensitivity, research depth
  3. 03

    They shop your real page

    Each buyer opens your live product page with a goal to buy. They browse in character and say what makes them hesitate or leave, in their own words.

    Your actual page, not a mockup
  4. 04

    Every finding passes 4 quality checks

    Is this a specific buyer? Does the reason make sense? Does it match how people shop? Is it more than generic filler? A finding that fails is repaired or dropped before you see it.

    4 quality checks on every finding
  5. 05

    Findings are counted and ranked

    Findings group by problem and rank by how many buyers hit each one. Every finding names the buyer, the spot on the page and the one fix to make.

    Ready for your team in 15 minutes
The finding
Who
Deal hunter
Their words
“Is shipping free? I can't tell until checkout.”
How many
14 of 37 buyers
Where
Below Add to cart
The fix
Show free shipping over $50 next to the button
Status
A/B tested on live traffic, winner shipped
Example reports

What a run finds on a real product page.

Two example reports from live product pages. Each one follows a named simulated buyer from the first scroll to the moment they stopped.

The Ordinary

Stopped on the cart

The shipping is $4.99 which is 83% of the product price. That's really steep for a $6 item.

Keisha Brooks, simulated buyer

Vuori

Never added the Regular jogger

I need to understand what percentage and what type of recycled materials.

Daniel Lane, simulated buyer

Ship what works

From a hunch to a shipped fix.

eLLMo writes the fix, tests it on live shoppers and puts the winner in your theme.

  1. Panel 1

    Simulate

    Pick a page and a panel: 10 buyers for a quick read, 50 for a full one. The run takes about 15 minutes.

  2. Panel 2

    See

    You see where buyers hesitate, in their own words, ranked by how many hit each problem.

  3. Panel 3

    Test

    eLLMo writes the fix and A/B tests it on your live traffic, against the page you have today.

  4. Panel 4

    Ship

    When the test ends, the winning version goes live in your theme. Nothing ships on a guess.

What you get

A buyer profile, ranked findings and briefs you can use today.

Every simulation gives you three things. They go straight into your design brief, your copy brief and your next team meeting.

Before the run

A profile of your buyers

Who buys from you and why, built from your brand, your product and your competitors. Your team and your AI writing tools can use it too.

For your design team

Ranked findings

Every problem on the page, ranked by how many buyers hit it. Each one names the buyer, the spot on the page and the fix.

For your copy team

Buyer briefs

Each buyer's path through the page, in their own words. Paste it into your creative brief, or into ChatGPT to draft new copy.

The science

Every finding comes with its evidence.

The panel is checked against your own customers before it runs. Every finding comes with a count and a likely range. The method is built on published research into how AI models shopping choices.

Also from eLLMo

AI Search. See what AI tells shoppers about you.

Simulation shows why shoppers on your page don't buy. AI Search shows whether ChatGPT, Claude, Gemini and Perplexity name your brand before shoppers get there.

See AI Search

Run your first simulation.

Your first simulation is free. Run it on your own product page, or book a demo and we'll match the panel to your customers.