Pre-spend conversion intelligence

Know what
converts.
Before you spend.

A curated panel of AI buyer simulations built from your real ICP. Your actual page. eLLMo Simulation surfaces ranked conversion blockers before your campaign fires — not after.

Book a demo →See example →How it works
15 min
First results in
1000s
AI buyer simulations
$0
Ad spend required
B.E.L.L.E AI Summit · Wed, July 29 · Seattle, WA

Catch Adrienne at the B.E.L.L.E AI Summit

Our Co-Founder & CEO, Adrienne Murga, is moderating the Enterprise AI panel at this year’s Summit — tackling whether AI can hold up inside a real business at scale, not just demo well. Catch her live this Wednesday, July 29th.

Book a meeting →

Recent News

Cannes Lions 2026

Adrienne was on the ground at Cannes Lions, talking agentic commerce and buyer simulation with brands and agencies.

Read the recap→Book a demo→
Trusted by

Made by the team that scaled Meta, Gusto, Goldman Sachs, and more.

Meta logo
Meta
Goldman Sachs logo
Goldman Sachs
Palo Alto Networks logo
Palo Alto Networks
NASA Ames logo
NASA Ames
Gusto logo
Gusto
TextNow logo
TextNow
Lumos logo
Lumos
Adrienne

Adrienne

Co-Founder & CEO

Data science and strategy leader across tech, finance, and aerospace. Global Head of Analytics at Palo Alto Networks. Led Strategy Data Analytics at Meta. Managed a $2B+ revenue forecast at Hawaiian Airlines. Goldman Sachs. NASA Ames. Brown University, Economics.

  • Data Science
  • GTM Strategy
  • Revenue Analytics
  • NASA Ames R&D
  • Brown Economics
linkedin.com/in/amurga
Armando

Armando

Co-Founder & CTO

15+ years of AI and growth engineering at scale. Led Growth and AI Engineering at Gusto, and Head of AI Engineering at Lumos (a16z-backed). Holds two U.S. patents. University of Waterloo, Computer Science.

  • Distributed Systems
  • AI Engineering
  • Growth Platform
  • 2 U.S. Patents
  • UWaterloo CS
linkedin.com/in/armandomurga
See it in action

Watch a live simulation run

eLLMo Simulation — live run
Building ICP panel
Luminary Skin · DTC beauty

Selecting calibrated buyer profiles from the eLLMo panel database…

Marcus, 56
Marcus, 56
CFO · $185K · CT
High-C
Robin, 41
Robin, 41
VP Marketing · CHI
High-N
Priya, 34
Priya, 34
UX Designer · NYC
High-O
Sam, 29
Sam, 29
Eng · $148K · SEA
High-O
✓ 4 buyer profiles matched · OCEAN psychographic calibration complete

Integrates with

Brand simulation conversion intelligence

Know exactly how your customers will respond before your next launch.

Run a calibrated ICP mix in live batches against any landing page and we’ll rank every optimization by projected conversion impact across campaign landers, product pages, and post-click flows.

Request a demo

Simulated buyer perspectives

Every buyer segment sees your page differently.

Here’s what your curated ICP panel surfaces — factuals, friction points, and conversion signals — in their own words.

Marcus, 56
Marcus, 56
CFO · $185K · CT
Friction · High-C

“Where’s the clinical backing? The ingredient list reads premium but there’s no third-party validation above the fold. I scrolled twice before I found a single review. That’s two too many.”

intent signal: 52 · friction detected

Priya, 34
Priya, 34
UX Designer · $112K · NYC
Signal · High-O

“The Ritsurin Garden sourcing story got me. Artisanal provenance is exactly what I look for. But the ‘Add to bag’ button felt generic — something like ‘Start my ritual’ would close me instantly.”

intent signal: 78 · strong signal

Robin, 41
Robin, 41
VP Marketing · $168K · CHI
Friction · High-N

“No return policy visible. At $38 I need to know what happens if it doesn’t work for me. I looked for it twice and couldn’t find it. That’s a $38 risk I’m not taking right now.”

intent signal: 28 · high friction

Sam, 29
Sam, 29
Eng · $148K · SEA
Signal · High-O

“240 applications per bottle at $0.62/use would be a decisive number for me. Right now the $38 price feels like a guess. Give me cost-per-use and I buy immediately.”

intent signal: 71 · positive signal

Dani, 22
Dani, 22
Grad student · $34K · Austin
Friction · Low-A

“This feels aspirational, not accessible. The imagery is gorgeous but I don’t see myself in it. If there was a starter size or a sample option, I’d try it. $38 blind is too much.”

intent signal: 31 · conversion friction

Panel consensus

Most buyers in this panel would not convert at this price point without a visible return policy.

Adding a one-line guarantee above the fold is projected to meaningfully lift conversion intent across risk-sensitive segments.

Run this on your PDP →
Watch it work

Synthetic buyers read your product page.
And tell you exactly what stops them.

eLLMo agents navigate your PDP the way a real buyer would — scrolling, evaluating claims, checking trust signals — and surface first-person findings you can act on before launch.

tatcha.com/products/the-rice-wash
Tatcha The Rice Wash
1
TATCHA
The Rice Wash
Soft Cream Cleanser
★★★★★ 2,400+ reviews
$38 · 150ml
Add to Bag
2
Japanese Rice · Hyaluronic Acid · Botanical Extract
Free shipping on orders $65+
3
eLLMo agent · reading product page

Findings · Tatcha The Rice Wash PDP

1

Missing dermatologist validation above fold

High-Conscientiousness buyers expect third-party proof before the first scroll. The clinical claim is buried below ingredient detail.

High-C segment · high friction signal

2

CTA copy too generic for premium positioning

"Add to bag" reads as commodity. Luxury-brand buyers at this price point expect a warmer, more brand-consistent action verb.

High-A + High-N segments · conversion friction

3

Social proof buried — reviews not visible above fold

References to Ritsurin Garden and Japanese artisanal sourcing strongly resonate with High-Openness buyers seeking authentic provenance.

High-O segment · strong positive signal

Run it on your PDP →

Unique individuals that think and act like your customers.

A finding only ships if it meets all three bars: batch-level signal strength, a direct quote, and a specific element attribution. Here’s what one buyer from the mix, and the batch aggregate is able to determine about your brand’s media experience.

simulation run · active batch · calibrated ICP mix
Marcus, 56
Marcus, 56
Semi-retired CFO · $185K · CT
Conversion 52%
Priya, 34
Priya, 34
UX Designer · $112K · NYC
Conversion 78%
Dani, 22
Dani, 22
Grad student · $34K · Austin
Conversion 31%
Robin, 41
Robin, 41
VP Marketing · $168K · CHI
Conversion 28%
Sam, 29
Sam, 29
Software eng · $148K · SEA
Conversion 71%
eLLMo intelligence layer · curated ICP panel powering your active report
simulation findings

Optimize with the right message, to the right segment, faster than your competitors.

No pixels. No waiting. Just your brand’s assets. We provide the rest.

Customer Segmentation

Identify your highest value audiences with psychographic precision based on real-world behavioral data.

Test Message & Positioning

Know which of your messages and positioning build trust, credibility, intent, or create friction.

Creative Testing

Test multiple creatives in real-time to see what will resonate with customers.

Competitive Intelligence

Know which messages, features, and positioning strategy is more likely to convert your direct and indirect customer segments based on your top competitors.

Buyer psychology engine

Built on the OCEAN model — the same psychology used by leading consumer research labs.

Every AI buyer simulation in your curated panel is calibrated across the five core dimensions of human personality — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — producing psychographically distinct responses that mirror real customer decision-making.

O

Openness — novelty & heritage signals

High-O buyers respond to provenance stories and ingredient transparency. Low-O buyers want familiarity and proven formulas.

C

Conscientiousness — proof and validation

High-C buyers require third-party validation, clinical data, and clear return policies before committing.

E

Extraversion — social proof & momentum

High-E buyers are driven by bestseller signals, reviews, and community buzz. Low-E buyers prefer independent research and detailed specs.

A

Agreeableness — brand trust & ethos

High-A buyers respond to brand reputation, testimonials, and mission-led copy. Low-A buyers need objective evidence and are skeptical of claims.

N

Neuroticism — risk & friction sensitivity

High-N buyers are acutely sensitive to ambiguous pricing, missing return policy, and vague product claims.

Panel psychographic spread · Luminary Skin PDP

OpennessHigh
ConscientiousnessMid
ExtraversionHigh
AgreeablenessHigh
NeuroticismHigh

Top friction signal

High-N segment flagged missing return policy — significant friction detected across risk-sensitive buyers.

How it works

From the first AI answer to the closed deal.

Five stages of AI-driven demand — from first assistant answer to closed conversion.

01

Consumer prompts AI assistant

Research, comparison, and shortlisting now happen inside ChatGPT, Perplexity, and Gemini — all before a single click.

Discovery
02

eLLMo makes you the answer

Your brand is monitored, structured, and defined for AI systems so that you're recommended accurately and consistently across every assistant.

AI Search
03

Customer visits your brand's page

They come informed, comparison-minded, and ready to evaluate. Your page has one job: convert them.

On-page
04

eLLMo tells you who converts & why

ICP personas simulate the buying decision on your page before you spend on traffic. Every fix is ranked by projected conversion lift.

Simulation
05

eLLMo closes the loop

From AI assistant answer to closed deal, eLLMo measures the full journey. AI discovery becomes a reportable, optimizable revenue channel.

Revenue
Live example

What a real simulation report looks like

This is an anonymised output from a luxury skincare brand simulation. Three ranked findings, ready to ship to a design team the same day.

Luminary Skin — Vitamin C Serum PDPSimulation run · anonymised
Panel: hundreds of buyersCompleted: 15 minsFindings: ranked by reach & revenue impact
#1

Ingredient credibility gap — premium buyers stall before the fold

Beauty-conscious buyers with high Openness and Conscientiousness scores spent significantly longer in the ingredient section than any other segment — but converted at the lowest rate. The panel surfaced a consistent pattern: clinical claims (“dermatologist-tested”) were present but not substantiated. No third-party study, no brand behind the claim. For this segment, unsubstantiated claims create more doubt than no claim at all. Segment ranked highest on purchase intent across the panel but is currently being lost at the evidence layer.

High frictionConscientiousness driverIngredient copyAffects 38% of panel
#2

Gift buyer segment sees no signal — exits before social proof

The gift-buyer cohort — partners and adult children shopping for a recipient — found no language addressing their specific use case in the first scroll. The PDP speaks entirely to the self-purchaser. Gift buyers require fast reassurance on three things: is this appropriate for someone else, what’s the return policy, and does it feel gift-worthy. None of these signals appeared above the fold. This segment ranked lowest on purchase intent, despite being a high-AOV buyer type in the luxury skincare category.

Medium frictionGift-buyer cohortHero copy · ReturnsAffects 22% of panel
#3

Price anchor missing — value-conscious buyers benchmark against nothing

Value-conscious buyers — mid Agreeableness, lower Openness — interpreted the $148 price point as aspirational without a comparison anchor. In simulated browsing, intent scores dropped sharply for this segment when they reached the add-to-cart button with no context on comparable products, size, or cost-per-use. A simple “240 applications per bottle · $0.62 per use” addition resolved the stall in the variant run.

Low frictionAgreeableness driverPrice blockQuick fix
3
Ranked findings
15 mins
Simulation runtime
1 day
Ready to ship to design

Brand and product names anonymised. Segment data, findings, and copy recommendations are representative of real simulation output.

Run a simulation on your page →

The AI customer journey is already underway. Start winning it.

Get early access to eLLMo Simulation and Search products, or talk to the team about what eLLMo can do for your brand.

Request a demo