Buyer simulation for ecommerce

See what your customers see.

eLLMo sends simulated buyers, built from real buyer data, through your product page. In 15 minutes you see where they hesitate and why. Then eLLMo tests the fix on live traffic and ships the winner to your store.

  1. 1
    First-timer

    “Where are the reviews?”

  2. 2
    Deal hunter

    “Is shipping free? I can't tell until checkout.”

  3. 3
    Careful researcher

    “What's actually in it?”

First-timer: Where are the reviews? Deal hunter: Is shipping free? I can't tell until checkout. Careful researcher: What's actually in it?
to your first findings
15 min
to your first findings
simulated buyers per run, matched to your customers
10 to 50
simulated buyers per run, matched to your customers
quality checks on every finding
4
quality checks on every finding
ad spend to find the problems
$0
ad spend to find the problems

Built for

  • Luxury Skincare
  • Apparel
  • Health & Wellness
  • CPG
  • Travel
  • Grocery Retail
  • Food & Beverage
  • Beauty

Run it on your own product page.

Paste a product page. We’ll run it in your demo, with buyers matched to your customers.

How it works

From a hunch to a shipped fix.

  1. Panel 1

    Simulate

    Pick a page and a panel: 10 buyers for a quick read, 50 for a full one. Each is built from real buyer data and matched to your customers.

  2. Panel 2

    See

    Every buyer shops the page in character. You see where they hesitate, in their own words, ranked by how many buyers hit it.

  3. Panel 3

    Test

    eLLMo writes the fix and A/B tests it on your live traffic, against the page you have today.

  4. Panel 4

    Ship

    When the test concludes, the winning version goes live on your store automatically.

The science

Every finding comes with its evidence.

The panel is checked against your own customers before it runs. Every finding comes with a count and a likely range. Nothing ships until live shoppers prove it.

Panel check

The panel looks like your customers

Careful researcher
Deal hunter
Loyal regular
Buying a gift

Simulation panelYour customers

Counted, with a likely range

Findings ranked by how many buyers hit them

Shipping cost hidden until checkout14 of 37
No reviews near the price11 of 37
No ingredient list near the price8 of 37

Bars show the share of 37 buyers. Whiskers show the likely range.

Proved on live traffic

The fix is A/B tested before it ships

Current page
With the fix
  • A/B tested on your live traffic
  • The winner goes live on your store automatically
  • Panel check against your customers
  • 4 quality checks on every finding
  • Counts with 95% ranges, not scores
  • Published research behind the method
Read the research
Before and after

One fix, from simulation to your store.

Before · the page buyers shopped
After · the winning version
The finding
Who
Deal hunter
Their words
“Is shipping free? I can't tell until checkout.”
How many
14 of 37 buyers
Where
Below Add to cart
The fix
Show free shipping over $50 next to the button
Status
A/B tested on live traffic, winner shipped
The buyers

Meet a few of the simulated buyers.

Age and income describe a buyer. Patience, price sensitivity and research habits explain why they hesitate. Each run picks the buyers that match your customers.

  • “What's actually in it?”
    Keisha, Careful researcher

    Careful researcher

    Keisha

    Patience
    Price sensitivity
    Research depth
  • “Is shipping free? I can't tell until checkout.”
    Daniel, Deal hunter

    Deal hunter

    Daniel

    Patience
    Price sensitivity
    Research depth
  • “Same as last time. Done.”
    Priya, Loyal regular

    Loyal regular

    Priya

    Patience
    Price sensitivity
    Research depth
  • “Where are the reviews?”
    Marco, First-timer

    First-timer

    Marco

    Patience
    Price sensitivity
    Research depth
  • “Is $48 for 30 ml a good price?”
    Ana, Gift buyer

    Gift buyer

    Ana

    Patience
    Price sensitivity
    Research depth

See your store through your customers' eyes.

Your first simulation is free. Run it on your own product page, or book a demo and we'll match the panel to your customers.