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Compare methods

Most research takes weeks.
eLLMo takes 15 minutes.

A/B tests take weeks. Focus groups can cost $30K. User interviews do not scale. eLLMo shows you what stops your buyers, ranked by how many it stops, in 15 minutes and before you spend on traffic.

At a glance

An honest comparison.

Every research method has its place. Here is where each one is strong, and where it falls short for conversion work on an online store.

MethodTime to findingsCostBefore trafficMatched to your buyersRanked
eLLMo Simulation15 minutesFreeYesYesYes
A/B testing2 to 6 weeksTraffic costNoNoPartly
Focus groups4 to 6 weeks$10K to $30KYesPartlyNo
User interviews2 to 4 weeksResearcher timeYesPartlyNo
Conversion agency3 to 6 months$5K to $20K a monthPartlyPartlyPartly
HeatmapsDays to weeksLowNoNoNo
Method by method

What each method is good for.

Where each method is strong, and where it falls short for a fast-moving ecommerce team.

A/B testing

Strengths
  • Measures real buyer behavior
  • Statistically sound
  • Proven at scale
Limits for ecommerce
  • Needs 2,000 to 10,000 visitors per version to reach a result
  • Takes 2 to 6 weeks at the least
  • Only tests the ideas you already had
  • Every losing version costs you sales while it runs
  • Cannot run before you have traffic

Verdict

Great for proving a winner. Weak at finding what to test.

With eLLMo

eLLMo finds what to test, then runs the A/B test on your live traffic and ships the winner.

Focus groups

Strengths
  • Rich, open feedback
  • Can probe motives
  • Real people in the room
Limits for ecommerce
  • $10,000 to $30,000 per study
  • 4 to 6 weeks to recruit, run and analyze
  • People say what sounds good in a group
  • 6 to 10 people do not stand for your whole customer base
  • Hard to test a live web page

Verdict

Great for brand positioning. Limited help for conversion.

With eLLMo

Use eLLMo for what stops people on the page. Use focus groups for your brand story.

User interviews

Strengths
  • Builds real understanding
  • Finds hidden motives
  • Free to follow any thread
Limits for ecommerce
  • 1 to 2 interviews a day at most
  • People describe their past shopping badly
  • People who did not buy are hard to recruit
  • One unusual person can skew the result
  • Hard to rank what to fix first

Verdict

Great for understanding people. Hard to turn into page changes.

With eLLMo

Use eLLMo for speed and a ranked list. Use interviews for deep stories.

Conversion agency on retainer

Strengths
  • Expert strategists
  • Hands-on help with changes
  • Ongoing testing
Limits for ecommerce
  • $5,000 to $20,000 a month at the least
  • 3 to 6 months before a real lift
  • Tests what the agency thinks matters
  • Playbooks are not built for your buyers
  • The work stops when the retainer stops

Verdict

Great for mature brands with time and budget. Slow to start.

With eLLMo

Give your agency eLLMo's ranked findings. Their tests start from what buyers said, so they go faster.

Heatmaps and session recordings

Strengths
  • Real visitor behavior
  • Visual and quick to read
  • Low cost
Limits for ecommerce
  • Shows clicks and scrolls, not why people leave
  • Needs a lot of traffic before patterns show
  • Every visitor is lumped together
  • Only shows what already happened
  • Does not work before you have traffic

Verdict

Great for seeing what happened. Cannot tell you why.

With eLLMo

Use eLLMo before you spend to find the why. Use heatmaps to watch your changes after.

Where eLLMo fits

What makes eLLMo different.

eLLMo does not replace the research you already use. It fills the gap the others leave: findings matched to your buyers, before you spend, in minutes.

Works before you spend

Find what stops buyers before the first ad dollar goes out. eLLMo needs no traffic to find the problems.

Matched to your buyers

Every simulation runs on simulated buyers built from real buyer data and checked against your own customers. Not a generic user panel.

Ranked, with a count

Every finding shows how many buyers hit it, so you fix the biggest problem first.

15 minutes to findings

From your product page to ranked findings in about 15 minutes. Run it in the morning and brief the fix the same day.

Run it as often as you like

Simulate every new version, every new section, every A/B test idea. No cost per participant and no wait to recruit.

A fix with every finding

Every finding names the spot on the page, the buyer's own words and the one fix. Then eLLMo tests the fix on live traffic and ships the winner.

See the difference on your own page.

Start now and run a simulation on your product page. Or book a 30-minute demo and we'll run the panel on your page live, with your team.