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on a real brand homepage.

Higround

In the source audit, Higround scored 3.9 out of 10. Branded visibility was strong at about 73 percent, but unbranded visibility for the same buyer questions was only about 10 percent, because the product page gives an AI engine almost nothing to read.

Keychron

In the source audit, Keychron reached roughly 82 percent unbranded AI visibility, the benchmark for the mechanical keyboard category. The audit ties this to explicit GPTBot, ClaudeBot, and PerplexityBot access, an agentic sitemap, Schema+ structured data, full specification tables, and Judge.me review schema, not to brand recognition.

Benchmade

In the source audit, Benchmade scored about 3.2 out of 10, while wholesale partner BladeHQ was more answer-engine-readable. Product schema, warranty data, and readable reviews are missing, and a Cloudflare rule constrains crawler access.

BladeHQ

In the source audit, BladeHQ scored an estimated 5.3 out of 10 for AI-search visibility, ahead of Benchmade's 3.2, because its product information, images, and category pages are easier for answer engines to crawl and interpret.

Wooting

In the source audit, Wooting reached an estimated 68 percent unbranded AI visibility for its 60HE v2 keyboard, built on a True 8K polling claim, a specific Valorant pro-use statistic, and named Lekker L60 switch details.

Bala

In the source audit, Bala scored 5.4 out of 10, with about 33 percent unbranded commercial-query visibility despite near-complete branded visibility. It wins style and design searches but misses Pilates, FSA eligibility, yoga, barre, and rehabilitation queries almost entirely.

Equipt Movement

In the source audit, Equipt Movement reached an estimated 45 percent unbranded AI visibility, driven by product-review language that explicitly compares its comfort to Bala, which an answer engine can synthesize into a competitor narrative.

Gaiam

In the source audit, Gaiam reached an estimated 30 percent unbranded AI visibility despite a weaker direct-to-consumer footprint, based on commodity accessibility and broad use-case association rather than documented premium-design evidence.