Example AI search audit

What eLLMo AI Search finds on Bala in an AI search audit.

Bala. A category-defining wearable-weight brand that appears for style searches but not for the use-case questions buyers actually ask.

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What the audit found

In the source audit, Bala scored 5.4 out of 10, with about 33 percent unbranded commercial-query visibility despite near-complete branded visibility. It wins style and design searches but misses Pilates, FSA eligibility, yoga, barre, and rehabilitation queries almost entirely.

The site

bala.com

Bala

Structured data checks
3
Structured data checks
Page readability checks
2
Page readability checks
Ranked things to fix
3
Ranked things to fix

Structured data

What an AI engine can confirm about this page without guessing.

  1. 01
    Present

    Server-rendered Shopify, UCP, agents.md, and robots.txt foundation is strong

    In the source audit, basic crawl access and review data are already solid, so the gap is not access.

  2. 02
    Missing

    No catalog-level Product or AggregateRating coverage

    Individual product and rating data is not consistently structured across the catalog.

  3. 03
    Missing

    No structured FSA and HSA eligibility claims

    This eligibility is a real purchase driver that is not currently machine-readable.

Verify it yourself

A live, unauthenticated fetch of bala.com, checked against the schema types an AI engine looks for first.

Live JSON-LD check

bala.com

200 OK

  • Organization

    Missing

  • WebSite

    Missing

  • Product / Offer

    Missing

  • AggregateRating / Review

    Missing

  • FAQPage

    Missing

  • BreadcrumbList

    Missing

A direct fetch of bala.com found no ld+json script tags. Only 38 KB of HTML returned at the root, a thin document likely also rendered client-side.

Can an AI crawler read this page

What the page body says in text, not what it implies with an image.

  1. 01
    Missing

    No use-case collection semantics for Pilates, yoga, or rehab

    In the source audit, these are the specific query clusters Bala misses almost entirely, despite being answer-ready material.

  2. 02
    Weak

    Shark Tank, press, and collaboration evidence is not readable

    This authority evidence exists but is not structured in a way an engine can confirm and cite.

Fix these

Ranked by how much each one changes whether an AI engine can cite this page.

  1. 01
    Missing

    Add use-case collection semantics for Pilates, yoga, barre, walking, and rehab

    In the source audit, these are the highest-value missing query clusters, each needing product form, comfort evidence, and eligibility qualifiers.

  2. 02
    Missing

    Add structured FSA and HSA eligibility data

    This directly answers one of the three questions the source audit says a wearable-weight page must resolve: can I use FSA or HSA funds.

  3. 03
    Missing

    Add review-derived FAQ and Organization schema

    This connects existing review volume and brand authority into a citable, structured form.

eLLMo AI ran this audit on the public bala.com site, the same way an AI engine reads it.

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What every AI search audit ships

A scored audit, structured data fixes, and copy you can ship today.

Every audit ships a scored report, ranked schema fixes, and page copy designed to land in your engineering ticket and your content brief.

Starting point

Scored visibility report

A branded and unbranded visibility score across ChatGPT, Claude, Gemini, and Perplexity, with the exact questions tested.

Ship to engineering

Ranked schema fixes

Structured data gaps ranked by how many buyer questions they answer. Each one traces to a specific page element.

Ship to content team

Readable page copy

Plain-text specs and answers an AI engine can quote directly. Paste into your product page or CMS.

Questions and answers

Common questions about this audit

See how AI engines read your brand.

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