Example AI search audit

What eLLMo AI Search finds on
Bala in an AI search audit.

Bala. A category-defining wearable-weight brand that appears for style searches but not for the use-case questions buyers actually ask.

bala.com

What the audit found

In the source audit, Bala scored 5.4 out of 10, with about 33 percent unbranded commercial-query visibility despite near-complete branded visibility. It wins style and design searches but misses Pilates, FSA eligibility, yoga, barre, and rehabilitation queries almost entirely.

3
Structured data checks
2
Page readability checks
3
Ranked things to fix

Structured data

What an AI engine can confirm about this page without guessing.

01
Present

Server-rendered Shopify, UCP, agents.md, and robots.txt foundation is strong

In the source audit, basic crawl access and review data are already solid, so the gap is not access.

02
Missing

No catalog-level Product or AggregateRating coverage

Individual product and rating data is not consistently structured across the catalog.

03
Missing

No structured FSA and HSA eligibility claims

This eligibility is a real purchase driver that is not currently machine-readable.

Verify it yourself

A live, unauthenticated fetch of bala.com, checked against the schema types an AI engine looks for first.

Live JSON-LD check

bala.com

200 OK
  • Organization

    Missing
  • WebSite

    Missing
  • Product / Offer

    Missing
  • AggregateRating / Review

    Missing
  • FAQPage

    Missing
  • BreadcrumbList

    Missing

A direct fetch of bala.com found no ld+json script tags. Only 38 KB of HTML returned at the root, a thin document likely also rendered client-side.

Can an AI crawler read this page

What the page body actually says, not what it implies with an image.

01
Missing

No use-case collection semantics for Pilates, yoga, or rehab

In the source audit, these are the specific query clusters Bala misses almost entirely, despite being answer-ready material.

02
Weak

Shark Tank, press, and collaboration evidence is not readable

This authority evidence exists but is not structured in a way an engine can confirm and cite.

Fix these

Ranked by how much each one changes whether an AI engine can cite this page.

01
Missing

Add use-case collection semantics for Pilates, yoga, barre, walking, and rehab

In the source audit, these are the highest-value missing query clusters, each needing product form, comfort evidence, and eligibility qualifiers.

02
Missing

Add structured FSA and HSA eligibility data

This directly answers one of the three questions the source audit says a wearable-weight page must resolve: can I use FSA or HSA funds.

03
Missing

Add review-derived FAQ and Organization schema

This connects existing review volume and brand authority into a citable, structured form.


What every AI search audit ships

A scored audit, structured data fixes, and copy you can ship today.

Every audit ships a scored report, ranked schema fixes, and page copy designed to land in your engineering ticket and your content brief.

Starting point

Scored visibility report

A branded and unbranded visibility score across ChatGPT, Claude, Gemini, and Perplexity, with the exact questions tested.

Ship to engineering

Ranked schema fixes

Structured data gaps ranked by how many buyer questions they unblock. Each one traces to a specific page element.

Ship to content team

Readable page copy

Plain-text specs and answers an AI engine can quote directly. Paste into your product page or CMS.

Questions & answers

Common questions about this audit

This is a summary independent analysis by eLLMo AI, built from public data and our synthetic digital twins.

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