How was The Ordinary simulation run?

Keisha Brooks is a synthetic digital twin, a test buyer built from a real shopper profile. They worked through The Ordinary's live product page with a goal to buy, and every point where they hesitated or moved on is recorded in this report.

Who is this built for?

The ranked findings report is built for a design team, the buyer-level briefs for a copy team, and the buyer map as the starting point both teams work from.

eLLMo AI runs test buyers against a product page before a brand spends a dollar on ads, and audits whether AI engines like ChatGPT and Perplexity can find and recommend a brand. Both come back as a ranked list of fixes, not a grade.

How do I get a report like this for my own page?

Book a demo at tryellmo.ai. Most teams get first findings on their own product page within 15 minutes of sharing it.

How is an eLLMo simulation different from real user research?

eLLMo buyer simulations run in 15 minutes, require no participant recruitment or scheduling, and are matched to the customers you actually sell to before any live traffic is committed.

Does eLLMo offer a free way to start?

Yes. See current plans on the pricing page.

Example simulation report

What eLLMo finds on
The Ordinary in 15 minutes.

Q: What is the single biggest fix on The Ordinary's page?

$4.99 shipping named only at cart. This is why still buying ended at 1 out of 10. The fee is 83% of a $6 serum. The minicart showed $19 to free shipping. The dollar amount appeared after she had already added the 30ml. How about trying a subscription enrollment for discounted shipping?

The Ordinary Niacinamide 10% + Zinc 1%. One named test buyer on the live product page. Ranked fixes you can hand to a team the same day.

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The Ordinary

Keisha Brooks

Desktop · The Ordinary serum

Purchase intent62%

Named test buyer on this trip

1/10

Still buying at the end

Purchase intent

Ranked things to fix

Stopped on the cart

theordinary.com

Why this score

She had resolved her product-level doubt and added to cart with genuine intent.

The serum never lost her. The shipping line on the cart did.

She closed a signup popup, tried three times to open the 1-star reviews, added the 30ml because the price was $6 and returns last 365 days, then saw $4.99 shipping on the cart. The session ended before checkout.

Fix these

Two jobs on page 1. Why still buying ended where it did, then what to ship this week.

Buried

$4.99 shipping named only at cart

This is why still buying ended at 1 out of 10. The fee is 83% of a $6 serum. The minicart showed $19 to free shipping. The dollar amount appeared after she had already added the 30ml. How about trying a subscription enrollment for discounted shipping?

“The shipping is $4.99 which is 83% of the product price. That's really steep for a $6 item.”

Adds friction

1-star review filter stayed unclickable

She tried three times to read the worst reviews before she would buy. Something covered the filter each time.

Adds friction

Signup popup gates the product page

A create-account offer for 10% off sat on top of the serum until she closed it.

Weak

Minicart names the free-shipping gap first

She saw she was $19 from free shipping before anyone named the $4.99 fee.

What every simulation ships

A buyer map, ranked findings, and briefs you can use today.

Every simulation ships a buyer map, ranked findings, and briefs designed to land in your design brief, copy brief, and stakeholder deck.

Starting point

Ideal customer profile

A precise buyer map built from your brand, your product, and your competitive landscape. Easy for your team and AI writing tools to use.

Ship to design team

Ranked findings report

Sales problems ranked by reach and revenue impact. Each one traces to a specific buyer type and a specific page element.

Ship to copy team

Buyer-level briefs

Buyer-perspective narratives for each type's decision journey. Paste directly into your creative brief or into any AI tool.

Questions & answers

Common questions about this report

This is a summary independent analysis by eLLMo AI, built from public data and our synthetic digital twins.

Request a simulation

Same method. Your product page. First findings about 15 minutes after the brief is in.

Request a simulation How it works