How was the UNITE Hair simulation run?

Selah Okonjo is a synthetic digital twin, a test buyer built from a real shopper profile. They worked through UNITE Hair's live product page with a goal to buy, and every point where they hesitated or moved on is recorded in this report.

What is the single biggest fix on UNITE Hair's page?

Subscription price and savings not shown in the hero. In the source simulation, this is the deck's first-priority fix: one-time versus $29.75 subscription price, frequency options, and cancellation clarity, shipped before any other change.

Who is this built for?

The ranked findings report is built for a design team, the buyer-level briefs for a copy team, and the buyer map as the starting point both teams work from.

eLLMo AI runs test buyers against a product page before a brand spends a dollar on ads, and audits whether AI engines like ChatGPT and Perplexity can find and recommend a brand. Both come back as a ranked list of fixes, not a grade.

How do I get a report like this for my own page?

Book a demo at tryellmo.ai. Most teams get first findings on their own product page within 15 minutes of sharing it.

How is an eLLMo simulation different from real user research?

eLLMo buyer simulations run in 15 minutes, require no participant recruitment or scheduling, and are matched to the customers you actually sell to before any live traffic is committed.

Does eLLMo offer a free way to start?

Yes. See current plans on the pricing page.

What are the three main conversion blockers found in the UNITE Hair simulation?

The three ranked findings are: subscription price and savings not shown in the hero, no salon or stylist credibility signal above the fold, and texture and use-case scope not honestly stated.

How many buyers found the subscription discount invisible in the simulation?

14 out of 20 buyers in the simulation did not see the 30 percent subscription discount, which represents a real value proposition that was not communicated effectively on the page.

How was the UNITE Hair simulation run?

Selah Okonjo is a simulated buyer, built from real buyer data. They shopped UNITE Hair's live product page with a goal to buy, and every point where they hesitated or moved on is recorded in this report.

What is the single biggest fix on UNITE Hair's page?

Subscription price and savings not shown in the hero. In the source simulation, this is the deck's first-priority fix: one-time versus $29.75 subscription price, frequency options, and cancellation clarity, shipped before any other change.

Who is this built for?

The ranked findings report is built for a design team, the buyer-level briefs for a copy team, and the buyer map as the starting point both teams work from.

eLLMo AI sends simulated buyers, built from real buyer data, through a product page before a brand spends a dollar on ads, and audits whether AI engines like ChatGPT and Perplexity can find and recommend a brand. Both come back as a ranked list of fixes, not a grade.

How do I get a report like this for my own page?

Start free at tryellmo.ai, or book a demo. Most teams get first findings on their own product page within 15 minutes of sharing it.

How is an eLLMo simulation different from real user research?

eLLMo buyer simulations run in 15 minutes, require no participant recruitment or scheduling, and are matched to the customers you actually sell to before any live traffic is committed.

Does eLLMo offer a free way to start?

Yes. See current plans on the pricing page.

Example simulation report

What eLLMo finds on UNITE Hair in 15 minutes.

UNITE 7SECONDS Detangler. A real 30 percent subscription discount that stays invisible to 14 of 20 buyers.

Start free Book a demo How simulations work

Simulated buyers in the run: 20; Simulated buyers in the run
Still buying at the end: 4/10; Still buying at the end
Purchase intent: 46; Purchase intent
Ranked things to fix: 3; Ranked things to fix

What happened

Subscription invisible to 14 of 20 buyers

unitehair.com

The finding

Who: Selah Okonjo, simulated buyer on a live haircare product page
Their words: “It's $42.50, but I found a subscription page that says $29.75. That's a 30 percent difference nobody told me about upfront.”
How many: 14 of 20 buyers
Where: The hero price
The fix: Show the one-time price and the $29.75 subscription price together in the hero

The buyer

Selah Okonjo

Simulated buyer on a live haircare product page

Needs to see the subscription savings before choosing direct over Amazon.

Patience

Price sensitivity

Research depth

Purchase intent46%

Why this score

The core opportunity is not inventing a subscription. It is making an existing direct-only value proposition understandable before a buyer defaults to Amazon or a one-time purchase.

The value is real and already live. The page does not tell most buyers it exists.

In the source simulation, subscription savings were invisible to 14 of 20 buyers, above-fold brand and use-case proof was absent for 11 of 20, and use-case review or ingredient findability failed 9 of 20. Parents needed kid-specific proof and paraben confirmation, stylists needed professional value, damaged-hair shoppers needed named ingredient evidence, and textured-hair shoppers needed an honest 4a-to-4c scope cue.

Fix these

Ranked by how much each one cost the sale. The first one explains where still buying ended.

01
Missing
Subscription price and savings not shown in the hero
In the source simulation, this is the deck's first-priority fix: one-time versus $29.75 subscription price, frequency options, and cancellation clarity, shipped before any other change.
02
Missing
No salon or stylist credibility signal above the fold
Andrew Dale and salon lineage are real credentials that are not currently part of the primary decision surface.
03
Weak
Texture and use-case scope is not honestly stated
Textured-hair shoppers specifically needed an honest 4a-to-4c scope cue rather than a generic efficacy claim.

eLLMo AI ran this simulation on the public unitehair.com product page, with simulated buyers built from real buyer data.

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What every simulation ships

A buyer map, ranked findings, and briefs you can use today.

Every simulation ships a buyer map, ranked findings, and briefs designed to land in your design brief, copy brief, and stakeholder deck.

Starting point

Buyer map

Who your buyers are and how they shop, built from your brand, your product, and your competitors. Ready for your team and your AI writing tools.

Ship to design team

Ranked findings

Every problem ranked by how many buyers hit it. Each one names the buyer, their words, and the spot on the page.

Ship to copy team

Buyer briefs

How each buyer made their decision, in their own words. Paste them into your creative brief or any AI tool.

Questions and answers

Common questions about this report

Run it on your own product page.

Same method, your product page. First findings in 15 minutes.

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