How was the Storz & Bickel simulation run?

Solveig Marsh is a synthetic digital twin, a test buyer built from a real shopper profile. They worked through Storz & Bickel's live product page with a goal to buy, and every point where they hesitated or moved on is recorded in this report.

Who is this built for?

The ranked findings report is built for a design team, the buyer-level briefs for a copy team, and the buyer map as the starting point both teams work from.

eLLMo AI runs test buyers against a product page before a brand spends a dollar on ads, and audits whether AI engines like ChatGPT and Perplexity can find and recommend a brand. Both come back as a ranked list of fixes, not a grade.

How do I get a report like this for my own page?

Book a demo at tryellmo.ai. Most teams get first findings on their own product page within 15 minutes of sharing it.

How is an eLLMo simulation different from real user research?

eLLMo buyer simulations run in 15 minutes, require no participant recruitment or scheduling, and are matched to the customers you actually sell to before any live traffic is committed.

Does eLLMo offer a free way to start?

Yes. See current plans on the pricing page.

Example simulation report

What eLLMo finds on
Storz & Bickel in 15 minutes.

Q: What is the single biggest fix on Storz & Bickel's page?

No "Why buy from POTV" block. In the source simulation, the deck specifies a four-point block: price advantage, 14-day used-vape return, same-day shipping, and warranty concierge.

Storz & Bickel Venty. A real price and service advantage at Planet of the Vapes that never appears in the buy zone.

Request a simulation How simulations work

Storz & Bickel

Solveig Marsh

Desktop · Storz & Bickel Venty

Purchase intent40%

Named test buyer on this trip

3/10

Still buying at the end

Purchase intent

Ranked things to fix

Scores 5.3 of 10 on retailer-value visibility

planetofthevapes.com

Why this score

Buyers cannot tell why to purchase through Planet of the Vapes rather than Storz & Bickel direct, even though real retailer advantages exist.

The retailer value is real. It is invisible in the buy zone.

In the source simulation, Planet of the Vapes' 14-day used-vape return, same-day shipping, warranty concierge, authorized-dealer status, and a price about $90 below MSRP are all real but not surfaced where a buyer decides.

Fix these

Two jobs on page 1. Why still buying ended where it did, then what to ship this week.

Missing

No "Why buy from POTV" block

In the source simulation, the deck specifies a four-point block: price advantage, 14-day used-vape return, same-day shipping, and warranty concierge.

“I can't tell why I should buy the Venty here instead of straight from Storz & Bickel. The price is good, but that's not stated as a reason.”

Missing

Authorized-dealer status is not badged

This is a real, verifiable fact that answers a buyer's trust question before it is asked.

What every simulation ships

A buyer map, ranked findings, and briefs you can use today.

Every simulation ships a buyer map, ranked findings, and briefs designed to land in your design brief, copy brief, and stakeholder deck.

Starting point

Ideal customer profile

A precise buyer map built from your brand, your product, and your competitive landscape. Easy for your team and AI writing tools to use.

Ship to design team

Ranked findings report

Sales problems ranked by reach and revenue impact. Each one traces to a specific buyer type and a specific page element.

Ship to copy team

Buyer-level briefs

Buyer-perspective narratives for each type's decision journey. Paste directly into your creative brief or into any AI tool.

Questions & answers

Common questions about this report

This is a summary independent analysis by eLLMo AI, built from public data and our synthetic digital twins.

Request a simulation

Same method. Your product page. First findings about 15 minutes after the brief is in.

Request a simulation How it works