How was the Secret simulation run?

Isla Meyer is a synthetic digital twin, a test buyer built from a real shopper profile. They worked through Secret's live product page with a goal to buy, and every point where they hesitated or moved on is recorded in this report.

What is the single biggest fix on Secret's page?

No direct-to-consumer purchase path. The retail redirect is a real channel condition, not a flaw, but it is the reason an online-first buyer does not convert in session.

Who is this built for?

eLLMo simulations are designed for performance-driven ecommerce and DTC brands, growth teams, and agencies that need fast, evidence-backed clarity on what blocks conversion.

eLLMo AI runs test buyers against a product page before a brand spends a dollar on ads, and audits whether AI engines like ChatGPT and Perplexity can find and recommend a brand. Both come back as a ranked list of fixes, not a grade.

How do I get a report like this for my own page?

Book a demo at tryellmo.ai. Most teams get first findings on their own product page within 15 minutes of sharing it.

How is an eLLMo simulation different from real user research?

eLLMo buyer simulations run in 15 minutes, require no participant recruitment or scheduling, and are matched to the customers you actually sell to before any live traffic is committed.

Does eLLMo offer a free way to start?

Yes. See current plans on the pricing page.

What conversion blockers does Secret Clinical face?

Secret Clinical faces three ranked conversion blockers: no direct-to-consumer purchase path (adds friction), no satisfaction guarantee visible (missing proof), and women-only framing (narrows relevance).

How was the Secret simulation run?

Isla Meyer is a simulated buyer, built from real buyer data. They shopped Secret's live product page with a goal to buy, and every point where they hesitated or moved on is recorded in this report.

What is the single biggest fix on Secret's page?

No direct-to-consumer purchase path. The retail redirect is a real channel condition, not a flaw, but it is the reason an online-first buyer does not convert in session.

Who is this built for?

The ranked findings report is built for a design team, the buyer-level briefs for a copy team, and the buyer map as the starting point both teams work from.

eLLMo AI sends simulated buyers, built from real buyer data, through a product page before a brand spends a dollar on ads, and audits whether AI engines like ChatGPT and Perplexity can find and recommend a brand. Both come back as a ranked list of fixes, not a grade.

How do I get a report like this for my own page?

Start free at tryellmo.ai, or book a demo. Most teams get first findings on their own product page within 15 minutes of sharing it.

How is an eLLMo simulation different from real user research?

eLLMo buyer simulations run in 15 minutes, require no participant recruitment or scheduling, and are matched to the customers you actually sell to before any live traffic is committed.

Does eLLMo offer a free way to start?

Yes. See current plans on the pricing page.

Example simulation report

What eLLMo finds on Secret in 15 minutes.

Secret Clinical. A number one authority claim and a real price advantage, undercut by a retail redirect and no direct-to-consumer guarantee.

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Named simulated buyer on this trip: 1; Named simulated buyer on this trip
Still buying at the end: 4/10; Still buying at the end
Purchase intent: 50; Purchase intent
Ranked things to fix: 3; Ranked things to fix

What happened

Earns recognition, not a direct sale

secret.com

The finding

Who: Isla Meyer, simulated buyer comparing clinical antiperspirant authority claims
Their words: “Number one and 100 hours is a strong claim, and it's about $8 cheaper. But it sends me to a store, and there's no guarantee if it doesn't work for me.”
How many: One named buyer
Where: The buy button, which sends shoppers to a store
The fix: Show a satisfaction guarantee beside the retail links

The buyer

Isla Meyer

Simulated buyer comparing clinical antiperspirant authority claims

Trusts the number one claim, but wants a direct guarantee too.

Patience

Price sensitivity

Research depth

Purchase intent50%

Why this score

Analytical and conservative shoppers recognize Secret's authority and price advantage, but a retail redirect, women-only framing, and no direct guarantee prevent an in-session decision.

The claim is strong. The path to buy it directly is not.

In the source simulation, Secret Clinical earned recognition from analytical and conservative shoppers through its number one Nielsen authority claim and 100-hour protection claim, plus an estimated $8 price advantage over Carpe. Its retail redirect, women-only framing, and lack of a direct-to-consumer guarantee prevented meaningful in-session conversion for Carpe's buyer.

Fix these

Ranked by how much each one cost the sale. The first one explains where still buying ended.

01
Adds friction
No direct-to-consumer purchase path
The retail redirect is a real channel condition, not a flaw, but it is the reason an online-first buyer does not convert in session.
02
Missing
No satisfaction guarantee visible
Unlike Carpe's DTC model, there is no stated guarantee attached to the number one claim.
03
Weak
Framing skews women-only
This narrows who sees the claim as relevant, even though the underlying protection claim is not gender-specific.

eLLMo AI ran this simulation on the public secret.com product page, with simulated buyers built from real buyer data.

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What every simulation ships

A buyer map, ranked findings, and briefs you can use today.

Every simulation ships a buyer map, ranked findings, and briefs designed to land in your design brief, copy brief, and stakeholder deck.

Starting point

Buyer map

Who your buyers are and how they shop, built from your brand, your product, and your competitors. Ready for your team and your AI writing tools.

Ship to design team

Ranked findings

Every problem ranked by how many buyers hit it. Each one names the buyer, their words, and the spot on the page.

Ship to copy team

Buyer briefs

How each buyer made their decision, in their own words. Paste them into your creative brief or any AI tool.

Questions and answers

Common questions about this report

Run it on your own product page.

Same method, your product page. First findings in 15 minutes.

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