How was the Saalt simulation run?

Petra Lindholm is a synthetic digital twin, a test buyer built from a real shopper profile. They worked through Saalt's live product page with a goal to buy, and every point where they hesitated or moved on is recorded in this report.

Who is this built for?

The ranked findings report is built for a design team, the buyer-level briefs for a copy team, and the buyer map as the starting point both teams work from.

eLLMo AI runs test buyers against a product page before a brand spends a dollar on ads, and audits whether AI engines like ChatGPT and Perplexity can find and recommend a brand. Both come back as a ranked list of fixes, not a grade.

How do I get a report like this for my own page?

Book a demo at tryellmo.ai. Most teams get first findings on their own product page within 15 minutes of sharing it.

How is an eLLMo simulation different from real user research?

eLLMo buyer simulations run in 15 minutes, require no participant recruitment or scheduling, and are matched to the customers you actually sell to before any live traffic is committed.

Does eLLMo offer a free way to start?

Yes. See current plans on the pricing page.

Example simulation report

What eLLMo finds on
Saalt in 15 minutes.

Q: What is the single biggest fix on Saalt's page?

No selector tooltip explaining Super versus Heavy. In the source simulation, the deck specifies exact equivalence language: Super replaces 7 pads or 10 regular tampons for heavy flow and postpartum days 1 to 14, Heavy fits daily period and lighter lochia.

Saalt CloudShort. One page compresses three different jobs, period flow, bladder leaks, and postpartum, into a single confusing selector.

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Saalt

Petra Lindholm

Desktop · Saalt CloudShort

Purchase intent42%

Named test buyer on this trip

3/10

Still buying at the end

Purchase intent

Ranked things to fix

Postpartum and bladder-leak buyers defer or bounce

saalt.com

Why this score

Target-refugee and mission-aligned buyers convert, but postpartum, bladder-leak, and heavy-flow buyers defer or bounce when the page makes them select Super or Heavy before either is defined.

Self-selection has to come before the variant choice, not after it.

In the source simulation, two concrete trust defects were identified: Super exists only in Volcanic Black and Midnight Sky, and an unexplained Midnight Sky clearance price produces a mid-session price change. Thinx wins first-timer risk clarity with early absorbency and trial evidence, and Knix wins bladder-leak routing with non-period language.

Fix these

Two jobs on page 1. Why still buying ended where it did, then what to ship this week.

Missing

No selector tooltip explaining Super versus Heavy

In the source simulation, the deck specifies exact equivalence language: Super replaces 7 pads or 10 regular tampons for heavy flow and postpartum days 1 to 14, Heavy fits daily period and lighter lochia.

“I'm buying this for postpartum, and I have no idea if I should pick Super or Heavy. The page doesn't explain what either one is for.”

Buried

90-Day Bliss Guarantee is not below Add to Cart

Placing the guarantee at the exact decision point reduces the risk of a first-time or postpartum purchase.

Adds friction

Midnight Sky clearance price is unexplained mid-session

A price change with no stated reason reads as an error, not a sale, at the exact moment a buyer is deciding.

What every simulation ships

A buyer map, ranked findings, and briefs you can use today.

Every simulation ships a buyer map, ranked findings, and briefs designed to land in your design brief, copy brief, and stakeholder deck.

Starting point

Ideal customer profile

A precise buyer map built from your brand, your product, and your competitive landscape. Easy for your team and AI writing tools to use.

Ship to design team

Ranked findings report

Sales problems ranked by reach and revenue impact. Each one traces to a specific buyer type and a specific page element.

Ship to copy team

Buyer-level briefs

Buyer-perspective narratives for each type's decision journey. Paste directly into your creative brief or into any AI tool.

Questions & answers

Common questions about this report

This is a summary independent analysis by eLLMo AI, built from public data and our synthetic digital twins.

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Same method. Your product page. First findings about 15 minutes after the brief is in.

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