Example simulation report

What eLLMo finds on Pillow Cube in 15 minutes.

Pillow Cube Side Cube Original. Every simulated buyer reaches the same unsupported variant selector.

Named simulated buyer on this trip
1
Named simulated buyer on this trip
Still buying at the end
4/10
Still buying at the end
Purchase intent
44
Purchase intent
Ranked things to fix
3
Ranked things to fix
What happened

Every buyer reaches an unsupported selector

pillowcube.com

The finding
Who
Holt Ferreira, simulated buyer choosing a pillow size variant
Their words
“Original, Riser, or Riser Deluxe. I don't know my shoulder width, so I have no way to pick correctly.”
How many
One named buyer
Where
The Original, Riser, Riser Deluxe selector
The fix
Add a shoulder-width guide beside the size selector
The buyerPillow Cube
Holt Ferreira

Holt Ferreira

Simulated buyer choosing a pillow size variant

Needs to know his shoulder width before picking a size.

Patience
Price sensitivity
Research depth
Purchase intent44%, Mid

Why this score

The core product moat is specificity for side sleepers with shoulder-gap support, but every simulated buyer reaches an Original, Riser, or Riser Deluxe selector with no guide attached.

The product is precisely designed. The size selector assumes knowledge the buyer does not have.

In the source simulation, trial visibility affected 8 of 20 buyers, pregnancy and snoring interests had virtually no corresponding page guidance, and material researchers exited when AeroFoam was named but not explained. In the same comparison, Purple won clinical and combo-sleeper research with material clarity and trial proof, and Tempur-Pedic won on healthcare heritage.

Fix these

Ranked by how much each one cost the sale. The first one explains where still buying ended.

  1. 01
    Missing

    No shoulder-width guide beside the size selector

    In the source simulation, the deck specifies exact thresholds: under 15 inches for Original, 15 to 18 inches for Riser, 18 plus for Riser Deluxe.

  2. 02
    Buried

    60-Night Free Trial and Free Returns are not in the hero

    The deck specifies a hero bar stating 60-Night Free Trial, Free Returns, and 1.5M-plus Sold, none of which currently appear where a buyer decides.

  3. 03
    Missing

    AeroFoam is named but never explained

    Material researchers specifically exit at this point, when a proprietary material name appears with no explanation of what it is or why it matters.

eLLMo AI ran this simulation on the public pillowcube.com product page, with simulated buyers built from real buyer data.

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What every simulation ships

A buyer map, ranked findings, and briefs you can use today.

Every simulation ships a buyer map, ranked findings, and briefs designed to land in your design brief, copy brief, and stakeholder deck.

Starting point

Buyer map

Who your buyers are and how they shop, built from your brand, your product, and your competitors. Ready for your team and your AI writing tools.

Ship to design team

Ranked findings

Every problem ranked by how many buyers hit it. Each one names the buyer, their words, and the spot on the page.

Ship to copy team

Buyer briefs

How each buyer made their decision, in their own words. Paste them into your creative brief or any AI tool.

Questions and answers

Common questions about this report

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