How was the cbdMD simulation run?

Nadia Farris is a synthetic digital twin, a test buyer built from a real shopper profile. They worked through cbdMD's live product page with a goal to buy, and every point where they hesitated or moved on is recorded in this report.

Who is this built for?

The ranked findings report is built for a design team, the buyer-level briefs for a copy team, and the buyer map as the starting point both teams work from.

eLLMo AI runs test buyers against a product page before a brand spends a dollar on ads, and audits whether AI engines like ChatGPT and Perplexity can find and recommend a brand. Both come back as a ranked list of fixes, not a grade.

How do I get a report like this for my own page?

Book a demo at tryellmo.ai. Most teams get first findings on their own product page within 15 minutes of sharing it.

How is an eLLMo simulation different from real user research?

eLLMo buyer simulations run in 15 minutes, require no participant recruitment or scheduling, and are matched to the customers you actually sell to before any live traffic is committed.

Does eLLMo offer a free way to start?

Yes. See current plans on the pricing page.

Example simulation report

What eLLMo finds on
cbdMD in 15 minutes.

Q: What is the single biggest fix on cbdMD's page?

60-Day Free Return badge not placed below Add to Cart. In the source simulation, this is the deck's top fix, scoped at under one business day of work.

cbdMD Full Spectrum Sleep Gummies. A real formula advantage that never reaches the buyer before she has to decide.

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cbdMD

Nadia Farris

Desktop · cbdMD Sleep Gummies

Purchase intent54%

Named test buyer on this trip

4/10

Still buying at the end

Purchase intent

Ranked things to fix

Stalled on a serving-size conflict

cbdmd.com

Why this score

The formula, 50mg CBD, 20mg CBN, 3mg THC, and the 60-day guarantee are real advantages. Neither reached her before a one-gummy-versus-two-gummy conflict and a buried CBN callout made her hesitate.

The product has category-leading facts. The page does not lead with them.

In the source simulation, the guarantee was not placed near Add to Cart for 8 of 20 buyers, a one-gummy-versus-two-gummy instruction conflict affected 5 of 20, and the 20mg CBN category advantage was buried instead of headlined for every buyer. Risk-averse buyers also wanted lab results, explicit THC and drug-test information, and review proof before they would decide.

Fix these

Two jobs on page 1. Why still buying ended where it did, then what to ship this week.

Missing

60-Day Free Return badge not placed below Add to Cart

In the source simulation, this is the deck's top fix, scoped at under one business day of work.

“It says 20mg CBN, the sleep cannabinoid, but I had to go looking for that. And I still don't know if one gummy or two is the real serving.”

Adds friction

Serving size copy conflicts between one gummy and two gummies

The reformulated product is one gummy per serving. Legacy two-gummy references are still live and need correcting everywhere on the page.

Buried

20mg CBN, the sleep cannabinoid, is not in the hero

This is the highest CBN amount in the comparison set. Elevating it into the hero, not the ingredient checklist, makes the category advantage visible before a buyer compares potency elsewhere.

Missing

No visible route for THC-averse or drug-test-sensitive buyers

Risk-averse buyers need lab result access, explicit THC and drug-test information, and a compliant route to a THC-free alternative rather than a dead end.

What every simulation ships

A buyer map, ranked findings, and briefs you can use today.

Every simulation ships a buyer map, ranked findings, and briefs designed to land in your design brief, copy brief, and stakeholder deck.

Starting point

Ideal customer profile

A precise buyer map built from your brand, your product, and your competitive landscape. Easy for your team and AI writing tools to use.

Ship to design team

Ranked findings report

Sales problems ranked by reach and revenue impact. Each one traces to a specific buyer type and a specific page element.

Ship to copy team

Buyer-level briefs

Buyer-perspective narratives for each type's decision journey. Paste directly into your creative brief or into any AI tool.

Questions & answers

Common questions about this report

This is a summary independent analysis by eLLMo AI, built from public data and our synthetic digital twins.

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Same method. Your product page. First findings about 15 minutes after the brief is in.

Request a simulation How it works