Example simulation report

What eLLMo finds on cbdMD in 15 minutes.

cbdMD Full Spectrum Sleep Gummies. A real formula advantage that never reaches the buyer before she has to decide.

Simulated buyers in the run
20
Simulated buyers in the run
Still buying at the end
4/10
Still buying at the end
Purchase intent
54
Purchase intent
Ranked things to fix
4
Ranked things to fix
What happened

Stalled on a serving-size conflict

cbdmd.com

The finding
Who
Nadia Farris, simulated buyer on a live sleep-gummy page
Their words
“It says 20mg CBN, the sleep cannabinoid, but I had to go looking for that. And I still don't know if one gummy or two is the real serving.”
How many
5 of 20 buyers
Where
Serving size copy
The fix
Say one gummy per serving everywhere, and put 20mg CBN in the hero
The buyercbdMD
Nadia Farris

Nadia Farris

Simulated buyer on a live sleep-gummy page

Will not take a sleep gummy without knowing what's actually in it.

Patience
Price sensitivity
Research depth
Purchase intent54%, Mid

Why this score

The formula, 50mg CBD, 20mg CBN, 3mg THC, and the 60-day guarantee are real advantages. Neither reached her before a one-gummy-versus-two-gummy conflict and a buried CBN callout made her hesitate.

The product has category-leading facts. The page does not lead with them.

In the source simulation, the guarantee was not placed near Add to Cart for 8 of 20 buyers, a one-gummy-versus-two-gummy instruction conflict affected 5 of 20, and the 20mg CBN category advantage was buried instead of headlined for every buyer. Risk-averse buyers also wanted lab results, explicit THC and drug-test information, and review proof before they would decide.

Fix these

Ranked by how much each one cost the sale. The first one explains where still buying ended.

  1. 01
    Missing

    60-Day Free Return badge not placed below Add to Cart

    In the source simulation, this is the deck's top fix, scoped at under one business day of work.

  2. 02
    Adds friction

    Serving size copy conflicts between one gummy and two gummies

    The reformulated product is one gummy per serving. Legacy two-gummy references are still live and need correcting everywhere on the page.

  3. 03
    Buried

    20mg CBN, the sleep cannabinoid, is not in the hero

    This is the highest CBN amount in the comparison set. Elevating it into the hero, not the ingredient checklist, makes the category advantage visible before a buyer compares potency elsewhere.

  4. 04
    Missing

    No visible route for THC-averse or drug-test-sensitive buyers

    Risk-averse buyers need lab result access, explicit THC and drug-test information, and a compliant route to a THC-free alternative rather than a dead end.

eLLMo AI ran this simulation on the public cbdmd.com product page, with simulated buyers built from real buyer data.

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What every simulation ships

A buyer map, ranked findings, and briefs you can use today.

Every simulation ships a buyer map, ranked findings, and briefs designed to land in your design brief, copy brief, and stakeholder deck.

Starting point

Buyer map

Who your buyers are and how they shop, built from your brand, your product, and your competitors. Ready for your team and your AI writing tools.

Ship to design team

Ranked findings

Every problem ranked by how many buyers hit it. Each one names the buyer, their words, and the spot on the page.

Ship to copy team

Buyer briefs

How each buyer made their decision, in their own words. Paste them into your creative brief or any AI tool.

Questions and answers

Common questions about this report

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